top of page
Project Description
Snuffed &
Buried
Campaign Strategy
Creative Brief
Develop a campaign proposal on coral bleaching to create movement and awareness around the environmental issue. There is a lack of awareness around the long-term impacts of climate change's effect on the Great Barrier Reef
Aim
To increase awareness around climate change in relation to coral bleaching. Providing an informative and blunt campaign that prompts Australians to make a difference.
Approach
This proposal will aim to show young parents what future generations will be missing out on if the reef is bleached into extinction. Visuals of perishing sealife will be used to show the reality of coral bleaching if there is no change.
Design Area | branding . animation
bottom of page