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Project Description

Snuffed &

Campaign Strategy
Creative Brief

Develop a campaign proposal on coral bleaching to create movement and awareness around the environmental issue. There is a lack of awareness around the long-term impacts of climate change's effect on the Great Barrier Reef


To increase awareness around climate change in relation to coral bleaching. Providing an informative and blunt campaign that prompts Australians to make a difference.


This proposal will aim to show young parents what future generations will be missing out on if the reef is bleached into extinction. Visuals of perishing sealife will be used to show the reality of coral bleaching if there is no change.

Design Area | branding .  animation
Project Applications
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