To rebrand and reimagine the Australian-based cereal manufacturer Plum Foods. The rebrand will offer a platform for local consumers to purchase the cereals directly from Plum Foods.
As a result of the covid-19 pandemic, consumers have reimagined shopping in an online setting. As Plum Food’s current website focuses on wholesale distributors, there is room to expand and include online consumers between the ages of 18-28.
To ensure brand growth, each brand application falls into one of three categories: brand identity, brand experience and brand awareness. These categories will tie together to create an accessible platform for Plum Foods, allowing Australians to purchase and choose Plum Foods for their cereal needs.